Experience

Experience 2017-03-20T23:41:11+00:00

Marketing leader with 15+ years in increasing brand exposure and revenue for B2B and B2C businesses. Adept at creating integrated campaigns that resonate with diverse audiences, and developing strategic, measurable communications through effective marketing programs. Proven talent in articulating a way forward to meet stretch objectives through strategic planning, content creation, project management and event execution. Accomplished digital marketing expert generating targeted leads through marketing automation, websites, landing pages, SEO, email and mobile.

Lumen Marketing & Communications, Denver, CO

PRESIDENT | 2016 to present

Lumen Marketing & Communications specializes in full-funnel marketing strategy and execution. Our proven programs help clients discover market opportunities, attract new leads, engage prospects and clients, and then quantify the results of their marketing investment.

Whether you need to augment your existing team on a single project, or you need a completely turnkey, outsourced marketing solution, Lumen can help.

Our Denver-based team serves clients nationwide in a diverse set of industries, including: technology, software, resorts and attractions, banking and finance, real estate, professional services, HR/talent management, and consumer products.

Learn more at: lumenmarketing.com

TalentWave, Denver, CO

MARKETING DIRECTOR | 2016

Directed demand and lead generation, branding and awareness for the leading provider of independent workforce engagement solutions.  

• Developed multi-touch, integrated demand generation campaigns — content development, Pardot email automation, Salesforce integration, landing page and email optimization, promotion via social media
• Directed trade shows including strategic planning for lead generation, product launch, sponsored events and exhibit design
• Spearheaded launch of SEO program that included keyword analysis, copywriting and editing, technology integration, as well as project and vendor management
• Managed corporate website and blog using WordPress, Google Analytics and Webmaster Tools

TrackVia, Inc., Denver, CO

ONLINE MARKETING MANAGER | 2013 to 2016

Direct the strategic online marketing presence for this SaaS developer. Manage campaigns to drive new website visits, organic leads and corporate awareness. Contributed to significant revenue growth with an eye on cost savings.  

• Worked closely with executive team on strategic messaging for business pivot, and in preparation for raising Series C funding
• Directed and executed development of new website in 45 days, using new go-to-market strategy, messaging and keywords; saved company an estimated $50K with in-house design and development
• Increased new organic visits to website and blog 210% between 2013-2014, contributing to a 77% revenue increase the same year—reformed technical and on-page SEO; developed persona-specific content—white papers, case studies, videos, infographics, blog posts and more
• Led implementation of HubSpot marketing automation platform, including integration with third-party CRM, landing page and webinar systems, and database list management
• Positioned TrackVia as a top thought leader in Citizen Developer movement; owned multiple spots on Google first page; earned media coverage in TechCrunch, BBC News, CIO, Business Insider, FOX Business
• Identified opportunities for website and landing page conversions and optimization
• Developed monthly customer communication program designed to increase engagement, publicize product updates and improve NPS
• Motivated employees across all departments to write blog posts; established regular cadence for new content and built company-wide enthusiasm for a blogging culture
• Managed third-party agencies and vendors for SEO, creative and public relations
Awarded TrackVia 2015 RISE Award (Results-oriented, Innovative, Strategic, Entrepreneurial) for successful launch of company website in an aggressive time frame, and with very positive results

ACTIVE Network, Broomfield, CO

MARKETING MANAGER | 2011 to 2013

Played a key role in transitioning the RTP, LLC enterprise software brand before and after its acquisition by ACTIVE Network, and managed integrated marketing campaigns targeted to ski resorts and attractions.

• Developed annual B2B content marketing program using buyer personas, content maps, demand generation programs, events; identified new market opportunities and recommended action
• Evolved marketing program from feature-centric messaging to an approach focused on finding pain and solving clients’ business challenges
• Increased qualified trade show leads in a key market segment by 418% through targeted pre- and post-event campaign and concise messaging
• Planned customer conference that resulted in 77% of attendees stating they felt more excited about future possibilities with ACTIVE Network
Awarded ACTIVE Network 2012 Shining Star Award for outstanding work ethic, leadership and positivity

AutismPro, a product of Trumpet Behavioral Health, Lakewood, CO

MARKETING MANAGER | 2010 to 2010

Led U.S. marketing and brand initiatives for this educational software (SaaS) developer.

• Created marketing budget and annual plan; directed tactics to increase exposure and brand awareness
• Increased email open rates 97%, and click-through rates 89%
• Managed conferences and events—trade shows, seminars, sponsorships, webinars, receptions
• Directed new brand rollout and implementation—logo, brand manual, collateral and trade show displays
• Managed online and off-line lead generation, CRM system, website content, analytics and social media

The Carlon Group and FaceTime Marketing, Denver, CO

DIRECTOR OF MARKETING COMMUNICATIONS | 2007 to 2010

Developed communication programs designed to further client relationships and cultivate new business in professional services, banking, finance, real estate, telecom, insurance and restaurant industries.

• Increased revenue by 23% between 2009 and 2010, despite economic downturn
• Key player in launch of FaceTime email marketing, including strategic development of unique, relevant email campaign content and engagement drivers—B2C incentives and offers, newsletters, reports
• Managed campaigns including graphic design, HTML, copywriting, email deliverability and troubleshooting
• Demonstrated competencies in testing and measurement tactics to drive email response rates
• Developed online creative including websites, landing pages and social media

Women’s Bean Project, Denver, CO

BUSINESS AND MARKETING PLAN WRITER | 2008 to 2009

In this volunteer position, I spearheaded a new business and marketing plan for the nonprofit organization.

• Researched new jewelry business line, which included surveys, primary and secondary research
• Worked with Executive Director on distribution, promotional and pricing strategies
• Organization employs an average of 12 program participants annually as a result of the new jewelry product line
• Learn more about this product line here

Ready Care Industries, Aurora, CO

MARKETING DIRECTOR | 2004 to 2006

Directed the marketing program for this hotel, spa and health club amenities manufacturer, with very positive results and sales growth.

• Grew revenues 30% between 2004 and 2006, with the help of a unified branding and marketing communications program, which supported both on-site and regional sales teams
• Created marketing collateral including catalogs, brochures, direct mail, website, email marketing
• Oversaw corporate identity and branding, targeted print advertising, press releases, media kits and training materials
• Created integrated campaign for Sandals® Resorts—direct mail, packaging and promotional items
• 
Directed trade shows including exhibit design, event planning and lead generation

GoClickIt.com, Englewood, CO

CREATIVE DIRECTOR | 2003 to 2004

Designed new and re-energized existing websites for small to large business clients.

• Created original logos, graphics and layouts using Photoshop and Illustrator
• Assured quality and testing of all projects, managed production schedule and workflow
• Consulted with clients about website best practices, e-commerce and search engine optimization

Columbine Copy & Printing, Englewood, CO

GRAPHIC DESIGNER/DIGITAL PRE-PRESS SPECIALIST | 2001 to 2003

• Well-versed in printing industry standards—identified cost-effective printing techniques
• Recommended direct mail tactics for the maximum benefit of clients’ marketing objectives
• Conceptualized designs for clients’ printed materials including logos, marketing collateral and graphics for websites
• Image manipulation and color correction using Photoshop, Illustrator and Quark XPress
• Conducted press checks and mastered use of direct-to-plate and color separation processes