Challenge: The company’s product sheets were difficult to navigate and contained outdated information. The company’s endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets.
Solution: Worked with the company’s Creative Director to breathe new life into these key pieces of marketing collateral. New copy was written to reflect the needs of the special education audience. New photos and graphics were chosen to better reflect an elementary school setting. Product screen shots were updated, important messages were featured in callout boxes and testimonials were added. The CASE endorsement was featured prominently at the top of each sheet.