Challenge: The CBS affiliate in Denver wanted a way to promote their exclusive programming that featured the Denver Broncos, as well as to provide a unique opportunity for their sponsors.
Solution: Worked with the station’s producers to create the CBS4 Sports Broncos Insider Newsletter. The newsletter was sent weekly on the day after the game and featured commentary by one of the station’s sportscasters and game day photos.
Special events and programming for shows like Xfinity Broncos Live! and The Josh McDaniels Show were listed.
The newsletter’s major sponsor, The Colorado Lottery, had an exclusive venue in which to advertise its Denver Broncos scratch game.