Challenge: Ready Care Industries used multiple single-sheet flyers tucked into a pocket folder to sell its products. Customers experienced difficulty locating products and flyers would become lost. Sales staff spent too much time hunting for items.
Solution: Organized over 2,000 items into an easy-to-read 150 page catalog. Sections were color-coded. A table of contents, testimonials and index were added. Products were featured in multiple sections as appropriate to cross-sell.