Tone and Tune DVD packaging

  • Tone and Tune DVD packaging
Tone and Tune DVD packaging 2017-02-22T21:56:32+00:00

Project Description

Challenge: A new company needed packaging for its postnatal workout DVD.

Solution: Created packaging that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance between getting in shape and spending together time with their babies.

Both the copy and imagery focus on the idea of having fun and teaching key learning concepts to infants.