Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]
Challenge: The existing trade show booth for ACTIVE Network's Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]
Challenge: Ready Care Industries' media plan called for non-paid promotion in industry trade journals. Solution: Participated in an interview about private-labeled skin care products with American Spa Magazine. Winning the interview was a result of consistent communication with the magazine's editor through press releases and annual media kits.
Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo. Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand standards manual was created as part of the integrated marketing plan to maintain [...]
Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance Security [...]