Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]
Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]
Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In the white paper, I explained the origins of yield management [...]
Challenge: The existing trade show booth for ACTIVE Network's Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]
Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® apps. [...]
Demand Generation, Digital Illustration, Print, Public Relations, Strategy & Messaging, Thought LeadershipLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]
Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which runs in NSAA Journal, [...]
Challenge: Panera Bread franchises in Wisconsin and Rockford, IL needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]
Challenge: Provide B2B clients a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Created economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports help companies stand out, capture attention and lend credibility in the business community.
Copywriting, Demand Generation, Digital Illustration, Print, Strategy & Messaging, Thought LeadershipLisa K. Moore 2016-10-12T02:17:28+00:00
Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]
Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: · 7-phase pre- [...]
Copywriting, Demand Generation, Print, Strategy & Messaging, Thought Leadership, Websites & E-MarketingLisa K. Moore 2017-02-22T21:56:33+00:00
Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Created a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation and established the company as a go-to source for email marketing services. [...]
Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone to [...]
Demand Generation, Digital Illustration, Strategy & Messaging, Thought Leadership, Tradeshows & EventsLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: Re-purpose an existing piece of thought leadership as an in-booth display at a technology conference. Solution: Used graphics from the TrackVia white paper, The Citizen Developer: The next generation worker, and created a 24" x 36" infographic. The infographic was laminated, mounted on foam core and displayed on an easel in the company's exhibitor space [...]
Challenge: Ready Care Industries used multiple single-sheet flyers tucked into a pocket folder to sell its products. Customers experienced difficulty locating products and flyers would become lost. Sales staff spent too much time hunting for items. Solution: Organized over 2,000 items into an easy-to-read 150 page catalog. Sections were color-coded. A table of contents, testimonials and [...]
Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed a third-party website developer in the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.
Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail skin care products in the spa's gift shop.