Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]
Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]
Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]
Demand Generation, Digital Illustration, Print, Public Relations, Strategy & Messaging, Thought LeadershipLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]
Challenge: Panera Bread franchises in Wisconsin and Rockford, IL needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]
Challenge: Provide B2B clients a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Created economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports help companies stand out, capture attention and lend credibility in the business community.
Copywriting, Demand Generation, Digital Illustration, Print, Strategy & Messaging, Thought LeadershipLisa K. Moore 2016-10-12T02:17:28+00:00
Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]
Challenge: Student project at Westwood College of Technology—master the Bezier pen tool in Adobe Illustrator by drawing a human face. Solution: Created a whimsical scene portraying David Letterman as a larger-than-life American icon.
Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: · 7-phase pre- [...]
Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance Security [...]
Demand Generation, Digital Illustration, Strategy & Messaging, Thought Leadership, Tradeshows & EventsLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: Re-purpose an existing piece of thought leadership as an in-booth display at a technology conference. Solution: Used graphics from the TrackVia white paper, The Citizen Developer: The next generation worker, and created a 24" x 36" infographic. The infographic was laminated, mounted on foam core and displayed on an easel in the company's exhibitor space [...]