Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]
Challenge: A new company needed packaging for its postnatal workout DVD. Solution: Created packaging that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance between getting in shape and spending [...]
Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail skin care products in the spa's gift shop.