Spreadsheets: Work Like It’s 2015, Not 2005

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2016-10-12T02:09:00+00:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]

AutismPro product sheets

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2017-02-22T21:56:32+00:00

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe new [...]

Red Lane Spa treasure map

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2017-02-22T21:56:33+00:00

Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]

Citizen Developer white paper

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2017-02-22T21:56:32+00:00

Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]

What’s Your ACTIVE? advertisement

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2017-02-22T21:56:33+00:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which runs in NSAA Journal, [...]

ADVANCE Newsletter

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2016-10-12T02:14:34+00:00

Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information and [...]

Economy Tracker

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2017-02-22T21:56:32+00:00

Challenge: Provide B2B clients a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Created economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports help companies stand out, capture attention and lend credibility in the business community.

6 Reasons to Ditch Your Spreadsheets

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2016-10-12T02:17:28+00:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]

Email Marketing: How to Build a Campaign That Gets Results

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2017-02-22T21:56:33+00:00

Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Created a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation and established the company as a go-to source for email marketing services. [...]

Analysis Paralysis white paper

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2017-02-22T21:56:32+00:00

Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone to [...]