Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]
Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe new [...]
Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]
Demand Generation, Digital Illustration, Print, Public Relations, Strategy & Messaging, Thought LeadershipLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]
Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which runs in NSAA Journal, [...]
Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information and [...]
Challenge: Provide B2B clients a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Created economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports help companies stand out, capture attention and lend credibility in the business community.
Copywriting, Demand Generation, Digital Illustration, Print, Strategy & Messaging, Thought LeadershipLisa K. Moore 2016-10-12T02:17:28+00:00
Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]
Copywriting, Demand Generation, Print, Strategy & Messaging, Thought Leadership, Websites & E-MarketingLisa K. Moore 2017-02-22T21:56:33+00:00
Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Created a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation and established the company as a go-to source for email marketing services. [...]
Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone to [...]
Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
Challenge: New company, Tone and Tune, needed a brochure to promote its postnatal workout DVD. Solution: Created a tri-fold brochure that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance [...]
Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance Security [...]
Challenge: Ready Care Industries used multiple single-sheet flyers tucked into a pocket folder to sell its products. Customers experienced difficulty locating products and flyers would become lost. Sales staff spent too much time hunting for items. Solution: Organized over 2,000 items into an easy-to-read 150 page catalog. Sections were color-coded. A table of contents, testimonials and [...]
Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail skin care products in the spa's gift shop.