Trackvia.com

, , , , ,

2016-10-12T02:37:44+00:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]

Spreadsheets: Work Like It’s 2015, Not 2005

, , , ,

2016-10-12T02:09:00+00:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]

Yield Management white paper

, , ,

2017-02-22T21:56:32+00:00

Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In the white paper, I explained the origins of yield management [...]

ACTIVE Network trade show display

, , ,

2016-10-12T01:56:45+00:00

Challenge: The existing trade show booth for ACTIVE Network's Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]

AutismPro product sheets

, ,

2017-02-22T21:56:32+00:00

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe new [...]

Rosie the Panda trade show campaign

, ,

2017-02-22T21:56:32+00:00

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® apps. [...]

American Spa Magazine interview

, ,

2016-10-12T02:12:24+00:00

Challenge: Ready Care Industries' media plan called for non-paid promotion in industry trade journals. Solution: Participated in an interview about private-labeled skin care products with American Spa Magazine. Winning the interview was a result of consistent communication with the magazine's editor through press releases and annual media kits.

Citizen Developer white paper

, , , , ,

2017-02-22T21:56:32+00:00

Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]

What’s Your ACTIVE? advertisement

, , ,

2017-02-22T21:56:33+00:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which runs in NSAA Journal, [...]

ADVANCE Newsletter

,

2016-10-12T02:14:34+00:00

Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information and [...]

6 Reasons to Ditch Your Spreadsheets

, , , , ,

2016-10-12T02:17:28+00:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]

Play to Win lead gen campaign

, , , ,

2017-02-22T21:56:32+00:00

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: · 7-phase pre- [...]

AutismPro brand style guide

, ,

2017-02-22T21:56:33+00:00

Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo. Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand standards manual was created as part of the integrated marketing plan to maintain [...]

Email Marketing: How to Build a Campaign That Gets Results

, , , , ,

2017-02-22T21:56:33+00:00

Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Created a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation and established the company as a go-to source for email marketing services. [...]

Analysis Paralysis white paper

, , , ,

2017-02-22T21:56:32+00:00

Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone to [...]

Tone and Tune tri-fold brochure

, ,

2017-02-22T21:56:33+00:00

Challenge: New company, Tone and Tune, needed a brochure to promote its postnatal workout DVD. Solution: Created a tri-fold brochure that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance [...]

Citizen Developer infographic

, , , ,

2017-02-22T21:56:32+00:00

Challenge: Re-purpose an existing piece of thought leadership as an in-booth display at a technology conference. Solution: Used graphics from the TrackVia white paper, The Citizen Developer: The next generation worker, and created a 24" x 36" infographic. The infographic was laminated, mounted on foam core and displayed on an easel in the company's exhibitor space [...]

Tone and Tune DVD packaging

, ,

2017-02-22T21:56:32+00:00

Challenge: A new company needed packaging for its postnatal workout DVD. Solution: Created packaging that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance between getting in shape and spending [...]

FaceTime Marketing website

, , ,

2016-10-12T02:26:43+00:00

Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed a third-party website developer in the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.