Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]
Challenge: Panera Bread franchises in Wisconsin and Rockford, IL needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]
Challenge: The CBS affiliate in Denver wanted a way to promote their exclusive programming that featured the Denver Broncos, as well as to provide a unique opportunity for their sponsors. Solution: Worked with the station's producers to create the CBS4 Sports Broncos Insider Newsletter. The newsletter was sent weekly on the day after the game [...]
Copywriting, Demand Generation, Print, Strategy & Messaging, Thought Leadership, Websites & E-MarketingLisa K. Moore 2017-02-22T21:56:33+00:00
Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Created a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation and established the company as a go-to source for email marketing services. [...]
Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed a third-party website developer in the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.