Trackvia.com

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2016-10-12T02:37:44+00:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]

Spreadsheets: Work Like It’s 2015, Not 2005

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2016-10-12T02:09:00+00:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like It's [...]

ACTIVE Network trade show display

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2016-10-12T01:56:45+00:00

Challenge: The existing trade show booth for ACTIVE Network's Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]

Rosie the Panda trade show campaign

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2017-02-22T21:56:32+00:00

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® apps. [...]

American Spa Magazine interview

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2016-10-12T02:12:24+00:00

Challenge: Ready Care Industries' media plan called for non-paid promotion in industry trade journals. Solution: Participated in an interview about private-labeled skin care products with American Spa Magazine. Winning the interview was a result of consistent communication with the magazine's editor through press releases and annual media kits.

Red Lane Spa treasure map

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2017-02-22T21:56:33+00:00

Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]

Citizen Developer white paper

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2017-02-22T21:56:32+00:00

Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]

What’s Your ACTIVE? advertisement

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2017-02-22T21:56:33+00:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which runs in NSAA Journal, [...]

Panera Caters to Me email marketing

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2017-02-22T21:56:33+00:00

Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]

6 Reasons to Ditch Your Spreadsheets

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2016-10-12T02:17:28+00:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself [...]