Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]
Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® apps. [...]
Challenge: Red Lane Spa needed a unique giveaway for trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back [...]
Demand Generation, Digital Illustration, Print, Public Relations, Strategy & Messaging, Thought LeadershipLisa K. Moore 2017-02-22T21:56:32+00:00
Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being a [...]
Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information and [...]
Challenge: Panera Bread franchises in Wisconsin and Rockford, IL needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]
Challenge: Provide B2B clients a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Created economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports help companies stand out, capture attention and lend credibility in the business community.
Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone to [...]
Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
Challenge: New company, Tone and Tune, needed a brochure to promote its postnatal workout DVD. Solution: Created a tri-fold brochure that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance [...]
Challenge: A new company needed packaging for its postnatal workout DVD. Solution: Created packaging that highlighted the benefits and unique selling points of the Tone and Tune postnatal workout DVD. Special attention was paid to the target audience of new mothers, who find it difficult to strike a balance between getting in shape and spending [...]
Challenge: Ready Care Industries used multiple single-sheet flyers tucked into a pocket folder to sell its products. Customers experienced difficulty locating products and flyers would become lost. Sales staff spent too much time hunting for items. Solution: Organized over 2,000 items into an easy-to-read 150 page catalog. Sections were color-coded. A table of contents, testimonials and [...]
Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail skin care products in the spa's gift shop.