Challenge: Re-purpose an existing piece of thought leadership as an in-booth display at a technology conference.
Solution: Used graphics from the TrackVia white paper, The Citizen Developer: The next generation worker, and created a 24″ x 36″ infographic. The infographic was laminated, mounted on foam core and displayed on an easel in the company’s exhibitor space at the 2014 CITE Conference. The large infographic displayed 18 data points from TrackVia’s original research on the Citizen Developer trend.
This infographic was also formatted in an 8.5″ x 11″ version and used on the TrackVia blog.