Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference.
Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP’s LivePass® and REALPARX® apps. An exhibitor badge and lanyard were added to the image to make Rosie a company representative.
Rosie’s image was used in the pre- and post-show emails and landing page.
Working with an in-house event coordinator, we brought Rosie to life in the trade show booth as a floral arrangement. The result was a high amount of foot traffic to the booth, allowing the sales team to start a conversation about RTP’s enterprise software solutions for parks and attractions.