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Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website could [...]

Panera Caters to Me email marketing

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Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind with its catering customers. Solution: Created an email marketing campaign targeting females aged 25-44 years old in the Wisconsin and Rockford, IL markets. Each month's campaign features an exclusive offer, which is obtained by completing a brief survey/form [...]

CBS4 Broncos Insider


Challenge: The CBS affiliate in Denver wanted a way to promote their exclusive programming that featured the Denver Broncos, as well as to provide a unique opportunity for their sponsors. Solution: Worked with the station's producers to create the CBS4 Sports Broncos Insider Newsletter. The newsletter was sent weekly on the day after the game [...]